Assignment

1.) How Microsoft and Apple started their business?

Both Microsoft and Apple started with a simple and small business. Both founders of Microsoft and Apple did all their best just to be in their places right now. They dreamed big. Experienced hardships and trials. They have failed a lot of times but still, they never give up. Bill Gates, who appear to be the owner of Microsoft, really dreamed of becoming a successful man someday. And so he did all his best to create the Microsoft with the help and partnership of IBM. Meanwhile, Steve Jobs, together with his friend Steve Wozniak started their apple business on the garage of his parent’s house. Though the place and their business was small back then, with just also a small personal computer (pc), they still managed to run it. Both owners of Apple and Microsoft, Steve Jobs and Bill Gates have been through a lot. They have even experienced to stay in a motel room to use as their office for the reason that it is much more cheaper to occupy there. They kept on selling their products, showing it to the people and explaining it how it works. They tried hard and worked hard to developed it day by day. Until the day came that someone came into their garage where they are fixing and assembling some personal computers, and asked for Steve Jobs. They talked and the investor said that he was interested into their products. And that’s where it all started. Their business became big slowly. With their unique products, and with the help of the investment, it made it easier for them to create new things. Until it became bigger and bigger and bigger. Until their product became known as well as the owners of it. Plenty of people has been astonished and amazed by their product and that’s the reason why their companies became more popular and known.

(http://www.mac-history.net/apple/2011-01-30/microsofts-relationship-with-apple) Microsoft and Apple have been business partners and tough competitors for many years. Back in the seventies, Steve Jobs and Bill Gates worked close together. In 1997 the Windows-manufacturer helped Steve Jobs saving Apple. In the early seventies there was no such thing as a personal computer. I took geniuses and  visionary like Steve Wozniak and Bill Gates to invent this new industry. The early computer geeks were energized by the arrival of the January 1975 issue of Popular Mechanics, which had on its cover the first personal computer kit, the Altair. The Altair wasn’t a real computer —more a $495 pile of parts that had to be soldered to a board that would then do little—but for hobbyists and hackers it heralded the dawn of a new era. Bill Gates and Paul Allen read the magazine and started working on a version of BASIC, an easy-to-use programming language, for the Altair. It also caught the attention of Jobs and Wozniak. Later Steve Jobs had to ask for the Microsoft BASIC because his friend Wozniak didn’t finish his own version of NASIC for the Apple II. “He was very childlike,” said Jobs later to the author of hi biography, Walter Isaacson, abou “Woz”. “He did a great version of BASIC, but then never could buckle down and write the floating-point BASIC we needed, so we ended up later having to make a deal with Microsoft. He was just too unfocused.” With the rise of the Apple II in the late seventies Microsoft became more and more successful – even before the IBM PC was invented. When Apple developed the Macintosh Bill Gates and his team were the most important software partner – despite the fact that Microsoft was also the driving force behind the IBM PC and the PC clones. And Steve Jobs even invited Bill Gates for the preview of the Mac: The high point of the October 1983 Apple sales conference in Hawaii was a skit based on a TV show called The Dating Game. Jobs played emcee, and his three contestants, whom he had convinced to fly to Hawaii, were Bill Gates and two other software executives, Mitch Kapor and Fred Gibbons. As the show’s jingly theme song played, the three took their stools. Gates, looking like a high school sophomore, got wild applause from the 750 Apple salesmen when he said, “During 1984, Microsoft expects to get half of its revenues from software for the Macintosh.” Jobs, clean-shaven and bouncy, gave a toothy smile and asked if he thought that the Macintosh’s new operating system would become one of the industry’s new standards. Gates answered, “To create a new standard takes not just making something that’s a little bit different, it takes something that’s really new and captures people’s imagination. And the Macintosh, of all the machines I’ve ever seen, is the only one that meets that standard.” When Microsoft provided their BASIC for the Apple II, Steve Jobs and Bill Gates constantly ran into each other at that time. “Even before we finished our work on the IBM PC, Steve Jobs came and talked about what he wanted to do, what he thought he could do, sort of a Lisa but cheaper. We said boy, we’d love to help out”, Gates remembers. “The Lisa had all its own applications, but of course they required a lot of memory, ah, and we thought we could do better, and so Steve signed a deal with us to actually provide bundled applications for the first Mac, and so we were big believers in the Mac and what Steve was doing there.” Apple urgently needed software for the Mac, as there did not yet exist any program for the new system except for their in-house products MacWrite and MacPaint. Gates promised to have the programs Chart and File written for the Mac in addition to the spreadsheet program Excel. Steve Jobs appreciated the risk Microsoft took, but was not content with the first results though. “Most people don’t remember, but until the Mac, Microsoft was not in the applications business. It was dominated by Lotus. And Microsoft took a big gamble to write for the Mac.” Apple still could have coped well with having given Microsoft’s new application business a leg up. However, Bill Gates had tasted blood in the Macintosh project. Jeff Raikes, who was responsible for the Office business at Microsoft until early 2008, reviews: “And so we got started in early 1982 on our Macintosh software effort and I think at that point in time, you know, it really clicked with Bill that, you know, graphic user interface was going to be the way, the way of the future. But while Bill was having his own GUI revelation, Jobs believed that Apple’s true enemy was IBM.” In June of 1985, Bill Gates sent a remarkable memo to both the then-CEO of Apple, John Sculley, and then-head of Macintosh development, Jean Louis Gassée, and urged them to spread their wings by licensing their hardware and operating system to other companies.

2.) Did they commit any illegal actions during the start of their business? Enumerate them.

              Yes. First is when Steve Jobs got stressed, he uses marijuana or drugs just to feel relaxed. Meanwhile Bill Gates, to express his anger or to let his stress out, he drives his car so fast. Also one example is when they rode the bulldozer and played with it and hit Bill Gate’s own car.

3.) How both companies faced their failures and success?

             Both owners of the companies faced their failures and success responsibly. They faced it strongly and confidently. And even though they have failed a lot of times, they never stopped believing and trying. They tried and tried until they reached their goal. They faced and accepted their failures and success whole heartedly. They used their failure as a tool for them to be more better. They used it as a lesson and inspiration. Their failure serves as their motivation to strike more harder. And when they succeeded, it pays off all their hardworks. And finally they can say that it was all worth it.

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